Key Flag Symbol is a respected brand and a well-known mark of origin, which tells immediately that the product is made in Finland or that the service is of Finnish origin and employs people in Finland.
A Finnish credit partner is identified by the Key Flag symbol
CHS Group, CEO Juha Harjula:
- Finland and the Finnish service have a reliable and responsible reputation around the world. Finnish expertise in the logistics industry is trusted and it is often also a decisive factor for our customer companies, why they choose us as their transport and forwarding partner for international markets.
- Alongside many foreign competitors, we feel that the Key Flag symbol sets us apart as a transparent and responsible company. Through The Key Flag, we want to communicate to our customers the values that are important to us, such as reliability, quality, responsibility and humanity.
The key flag indicates the high quality of the service and the company's values
CHS was originally founded in 1996 and since the beginning of its operation has been developing Finnish society in the field of logistics services, employee professionalism and security of supply. CHS is the export partner of many Finnish listed companies to international markets, but the customer base also includes many small and medium-sized companies that trust the management of their logistical supply chain to the capable hands of CHS professionals.
Personal service is a guarantee of quality
At CHS, customers always receive personal service and their own contact person, who takes care of the freight needed by the customer company, including customs procedures, from the departure point to the destination and invoicing. We are proud of our professional staff and their strong international knowledge of the logistics industry.
How does the Key Flag affect Finns?
- The Key Flag symbol is a sign that almost all Finns (90%) know.
- Of those familiar with the Key Flang symbol, a clear majority (71%) feel that the Key Flag influences their own purchase decision.
- The Key Flag symbol motivates 74% of Finns to buy.
- 41% of Finns check whether a product or service has a Key Flag symbol before making a purchase decision.
- According to research, the Key Flag symbol reflects the following things for Finns: Finnish, reliable, high-quality, responsible, honest, employing, sustainable, choice of values.
- The Key Flag symbol is Finland's fifth most valued brand. (2024 Economic Survey)
The key flag is a sign of Finnish work
For many consumers and decision-makers, a company with the key flag is a guarantee of high quality, but also a valuable choice. The requirements for the key flag awarded by The Association for Finnish Work include a head office located in Finland and management operating in Finland. The degree of domesticity of the service must be at least 50 percent of the company's cost value.
Did you know that CHS Air & Sea Oy is a completely Finnish, private family company that offers its business customers international forwarding and transportation services on land, sea and air. CHS' goal is to be a completely carbon neutral company by 2030. With the CHS Eco program, we offer our customers an accredited and valued solution for emission measurement, analytics and compensation.
It has a certified Finnish quality service (Key Flag symbol) ? We have, please contact us, we will be happy to help.
Air-, sea-, and road transportations inquiry(at)chs.fi +358 20 7669 420

Juha Harjula
CEO, CHS Group
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